How to enjoy a good cigar according to Terry?

Bliss and meditation

We often compare how we taste a cigar to how we taste wine. There is, in such moments, a search for bliss. Savouring a good cigar might be a form of meditation expressed by the poetry of wisps of blue smoke that we quietly puff out of our mouth.

Cautionary Remark

Terry makes a fundamental distinction between “smoking” and “savouring” a cigar. “To savour a cigar, you need to keep the smoke in your mouth a few seconds and taste all the flavors and aromas that emanate from it. You should never inhale the smoke! You don’t smoke a cigar, you savour it! If I like to taste the flavors and smell the aromas, I hate to inhale the smoke!”

The primary steps to savour a good cigar

To give a good cigar its full due and take full advantage of its pleasures, you need to:

  1. Sharply cut the cap that covers the head of the cigar with a cigar cutter, a knife or a sharp blade.
  2. Light the cigar with a good lighter or with a wooden match. To ensure you don’t alter the taste, never use short matches or a gas lighter.
  3. Warm the tip of the cigar before lighting it.
  4. Light up the cigar without inhaling the smoke.
  5. Gently blow on the cigar tip to ensure it is well ignited.
  6. Draw the smoke into your mouth and keep it in a few seconds to discover all of its subtilities and flavours.
  7. Never inhale the smoke of a cigar into your lungs.

Dreaming of a better world

Terry lights a Montecristo, draws the smoke into his mouth, savours it for a few seconds and exhales. In the cloud that slowly rises above his head, there are dreams of a better world for the disadvantaged children that the organizations supported by the Pomerantz Foundation are trying to help.

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Entrepreneur and prominent figure in Montreal's real estate and manufacturing sectors, Terry Pomerantz approaches every aspect of life with heart and character. At the helm of Domfoam and T.R.A.M.S Property Management, he carries on his late father's legacy while dedicating his philanthropic commitment to the Pomerantz Foundation, which has been actively supporting children's causes since 1991.