The boldness of our entrepreneurs
Terry Pomerantz knows the importance of local business and industry. “The boldness, the quality of expertise, the quality of entrepreneurship and the professionalism of Quebecers are recognized around the world. Whether it is in the fields of hydroelectricity, furniture, food products, culture, design and construction of bridges, hydroelectric dams, artificial intelligence, websites or pharmaceutical products, Quebec knows how to do it better than ever!”
The discovery of new products
Terry acknowledges that in recent years our products have suffered from a lack of visibility. “Driven by globalization, we have too often focused our attention on price rather than on the quality and origin of the products we buy.”
Indeed, for example, we have lost sight of the extent to which Canadian and Quebec brands of winter clothing such as Pajar, Kanuk, Noize and Canada Goose are recognized internationally for their quality. Our Elran and EQ3 furniture, solid, well assembled, rivals Scandinavian design.
The same goes for construction and renovation. Our specialized workers have an extraordinary know-how. Our architects and designers design houses that are bright, energy-efficient and superbly adapted to our climate. And if you want to renovate your kitchen, our kitchen designers will design just for you a unique environment that is perfectly adapted to your needs and your budget, and with furniture that will last longer than what’s prefabricated abroad.
“It’s high time we discovered new products: ours,” says Terry with all the enthusiasm he’s known for.
Our food products
As you can imagine, Terry is passionate about local food. “The food here is wonderful! From fresh tomatoes, fiddleheads and asparagus, to our fine cheeses, artisanal beers, fruits of the field, meats, fish and seafood—how about that Magdalen Islands lobster! —and extraordinary alcoholic beverages such as our gins, whiskies and vodkas, all this is the fruit of a know-how that has developed with extraordinary speed. In just a few years, we have achieved the most demanding international quality standards.”
Let’s buy in local shops
Helping our local businesses is not a question of making donations or volunteering. “Let’s simply buy our products from here at our local fruit or fish store or in a supermarket owned by Quebec or Canadian interests.”
Better yet, thanks to greenhouse farming and sophisticated conservation methods, apples, tomatoes, pears, lettuce, potatoes, cranberries, beets, beans and peas are available year-round.
Terry continues: “Yes, our products are more expensive. But our food is healthy and nutritious. Unfortunately, not everyone can afford them. I know very well that many families have no choice but to buy products that cost as little as possible and will buy it where they can afford. This is why for years the Pomerantz family Foundation has been helping Sun Youth to operate its services to help families in need. But many of us can also afford to help the local merchants by buying from them.”
Helping local merchants by sharing your customer experiences
To help local merchants, Terry Pomerantz suggests sharing our customer experiences. We can share them on social networks. We can also share them by buying gift cards at an independent bookstore, in a perfume store or in a clothing store made by local artisans and offer them to children or friends on the occasion of birthdays. Each of these gestures contributes to making people talk about our local businesses and our local products.
When we have a positive customer experience at a local store, why not share it with our network of friends? It’s simple and it’s a very effective way to help them build new customers and customer loyalty.
The internet is also ours
Over the past few months, our merchants and artisans have invested heavily in their web presence. To ensure that their online visibility is competitive, our entrepreneurs and merchants have created new transactional websites that are secure and easy to navigate. They have invested in advanced SEO strategies to help us find them on search engines. Thanks to their efforts, we can now easily shop for online products from home.
The products are there. Our businesses are ready. Our merchants have adapted their stores and services to the new standards and needs of their customers. Terry Pomerantz invites us to take action and discover a new world of merchants and products: ours!